EZ Invoice Hub is a web-based invoicing application designed to simplify financial administration for small businesses and freelancers.
The primary goal of this project was to create a user-friendly and efficient platform that streamlines the often tedious process of creating, sending, and managing invoices. The design focused on clear navigation, intuitive data entry, and a clean aesthetic to minimize cognitive load and maximize productivity.
My role encompassed both UX/UI design and project management, requiring me to define the project scope, manage timelines, and ensure a successful MVP launch within a tight timeframe.
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Simplify Invoice Creation: Develop a fast and intuitive process for generating professional invoices.
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Improve User Experience: Create a user-friendly interface that is easy to navigate and understand, even for non-technical users.
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Modern and Professional Look: Design a visually appealing platform that reflects the professionalism of its users.
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Launch the MVP: Successfully launch a Minimum Viable Product (MVP) within three weeks, incorporating core features for initial user testing and feedback.
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Small business owners, freelancers, and independent contractors who need a simple and effective way to manage their finances. These users often have limited time and may not have accounting expertise.
To gain a deeper understanding of the challenges faced by freelancers in managing their finances, I conducted user research with a group of freelancers from my personal network. These professionals, working from home with clients across the globe, offered valuable insights into their invoicing and income tracking practices. Two distinct groups emerged, each with unique workflows and pain points:
