Project Overview

The goal of this project was to redesign the Our Love Story landing page to improve user engagement and drive conversions. The previous design had 0% conversion rate and minimal engagement. By optimizing the user experience, copy, and branding, we successfully increased sales by 1000% and significantly improved key performance metrics.

My Role

As the UX Designer, my responsibilities included:

• Rewriting copy with SEO-friendly keywords
• Rebranding with improved visuals and illustrations
• Optimizing the user flow by replacing the login process with direct form submissions
• Creating social media content to promote the app on Tik Tok
• Tracking performance metrics using Google Analytics

The Problem

Our Love Story is an online service that allows couples to generate stunning AI portraits in 2 different styles (cartoon and superhero) and create a personalized website with a live relationship counter celebrating their relationship.

My analysis of the original landing page revealed that it needed a better visual hierarchy, clearer calls to action, and more engaging content to improve conversions.

Many of these issues were likely addressed in the redesign, which explains the significant increase in performance!

Original Page

Challenges

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Low engagement: The page had minimal interaction and high bounce rates. It doesn't communicate the value.

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High friction in sign-ups: The login requirement created unnecessary barriers. Users need to create an account, verify email and make payment, all before interacting with the product.

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No conversions: Users were not taking action (0% conversion rate)

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The Solution

One of the most impactful changes in the redesign was replacing the mandatory sign-up process with an embedded form directly on the landing page.

Previously, users were required to create an account before interacting with the product, which created an unnecessary barrier and led to drop-offs. By allowing visitors to start filling out the form immediately, they could engage with the experience without feeling pressured to commit upfront.

This change significantly increased interaction because users could see the value of the product before making any decisions. As they progressed through the form, they became more invested in their personalized love story, making them more likely to complete the process and proceed with payment.